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- Personalized emails
Customers usually ignore mass and un-customized email promotion. Personalize every email interaction with customized product recommendations based on the visitor’s most recent activity on your website. Encourage your customers to come back to purchase the recommended products. InfiLab personalizes the email content and subject titles according to the customers preferences, increasing your company’s click-through rates.
- On site product recommendations
Customers abandon their search on a site, in case they don’t find what they are looking for fast and easy. Guide your customers and provide them with personalized recommendations based on their activity on your website. InfiLab detects purchasing patterns in your e-commerce data and uses them to automatically predict your users’ buying behavior, so that you can recommend the right products to the right customers.
Email coupon targeting
Identify incremental customers
Target with discounts/coupons
Companies may send unneeded discount coupons to customers who would anyway purchase the product of their desire, without the use of a coupon. Focusing on customer performance, eliminates the risk of money loss, due to unneeded offers. Analyzing the incrementality of marketing efforts at a customer level can provide more accurate insight into its overall impact on revenue and profitability. InfiLab identifies clearly the financial impact of a marketing effort, creating the suitable email coupon targeting strategy. Our algorithms identify which customers make a purchase, led by the coupons/discounts and not inherently. Last but not least, our designed algorithms help reduce significantly the cost of a campaign.
We automate/customize reports
Custom web application reports
- Data quickly gets outdated, so an automated and customized report that presents the information you need on time, offers you extra power. Transform raw data into meaningful insights at the click of a button. InfiLab provides interfaces that are highly flexible, incredibly fast and reflect your business needs.
Alerting system integrations
- The functionality of alerting system integrations notifies you of potential problems or conditions detected within your data. Users can set up alerts for a variety of scenarios, so when certain predefined thresholds are met, alerts will generate proper messages. In that way problems are detected and confronted in time.
Marketing mix optimization
Optimization tool to guide the budget allocation decision
A considerable amount of a campaign’s budget is being often spent unproductively. Marketing Mix Optimization(MMO) will help you understand better your marketing ROI and optimize future marketing spend. Based on your past marketing expenses and sales, MMO attempts to quantify and optimize your present and future marketing activity. InfiLab optimizes Marketing Mix Models that confront many challenging questions a marketer faces, including prioritizing and optimizing choice of media, timing of exposure, the size of investment and more.
Evaluate return on marketing spend by channel
Being hard to determine the impact of a campaign through every different channel, it is necessary to identify the best set of advertising and targeted campaigns across various channels and media. Marketing Mix Optimization determines the optimal timing and execution of a campaign by answering to questions such as “How does marketing perform in-season vs out of season?” or “How does marketing effectiveness vary by response channel and geography?”. InfiLab finds the return on marketing investment per channel and suggest possible changes regarding the budget allocation across various channels.
Evaluate real time marketing activities at scale
Run large scale AB tests
Near real time evaluation process
Country wide offline marketing spend exhibit high costs and marketing return uncertainty. Validate your marketing strategy in order to improve its conversion rate. InfiLab can assess near real time regional marketing activities and provide guidance with high confidence whether to scale or not. With this approach you reduce marketing investment uncertainty, and marketing costs, by evaluating campaign return prior to scaling out.
On the job tutoring
InfiLab’s well trained staff is ready to provide you with services related to your own projects. We partner with you on inhouse projects for knowledge transfer. We specialize in programming languages R and Python. Our fields of expertise are data analytics, recommendation engines, AB testing and more. So, don’t hesitate to contact us in case you need our help and knowledge.
Advanced ad hoc analytics
Divide the market into meaningful and measurable segments according to customer needs, their past behavior or their demographic profiles. Determine the profit potential of each segment by analyzing the revenue and cost impacts of serving each segment. InfiLab measures the performance of each segment and adjusts the segmentation approach over time as market conditions change.
The ability to forecast the future, based on the past, can help your company be proactive instead of reactive in order to increase profits and reduce costs. Predictive modeling detects market changes and how these will have impact on your business. InfiLab develops intuitive, cost effective and scalable predictive models.
Text mining, natural language processing
More than a search tool that simply returns a list that matches our request, InfiLab’s text mining tools go even further to give you detailed information about the text itself (meanings, etc.) and reveals patterns across the millions of documents in your data set.